-
How to Track and measure 6QAs over time!
Hello! Chris Dutton from 6sense here! One question that comes up time and again is “How do I track the impact my 6QAs are having on pipeline and revenue”? That’s a great question, and it’s absolutely the right question to be asking. The first thing I recommend you do is “stamp” the 6QA value that's on the account, onto the…
-
By Popular Demand: Our SFDC Pipeline Dashboard Details 🎉
Hi All! I recently hosted a 6th Street Live session about all things related to reporting and analytics. We spoke about the importance of a single source of truth for top line Marketing performance metrics across the Revenue team, and ensuring the metrics are provided quickly (real-time if possible) and in-context to a…
-
Foundational Segments You Should Set Up
Hey there! Saima here from the 6sense Revenue Analytics team 👋 I wanted to talk a bit about some foundational segments that I ensure are built out in the 6sense to help me keep a finger on the pulse of our ABX efforts. The platform provides such rich insights into the profile of a segment, relevant keywords being…
-
Reporting & Dashboards
Hi, it's Saima again 👋 Reporting & Dashboards are most definitely the #1 topic I get asked about by customers and prospects. When it comes to Reporting and Dashboards, you’ve got to remember 2 key guiding principles: 1. Data culture is decision culture. The fundamental objective in collecting, analyzing and deploying data…
-
🎥 6th Street Live Recap & Recording - Dashboards and Reporting [6/15/23]
On June 15, 2023 @Saima was the featured guest on 6th Street Live, addressing your questions about dashboards and reporting. (Huge congrats to you all - you really brought the great questions! 🔥) If you have additional questions, you can ask them here in the comments OR feel free to start a new Discussion in the "All…
-
[6sense for 6sense] Process & SLAs
Hi, Saima Rashid here, from the Revenue Analytics team 👋 As someone who’s lived in the Analytics and Ops world forever – there are a few things that warm my heart and those of my Ops peers. We love a good process, we love to automate wherever possible, and we love to have the data inform everything we do. Let’s be honest,…
-
How to avoid overlapping messaging from multiple email tools
Hey everyone! I'm Julz and I work on the MOPs team here at 6sense. One of the roles that I have is to implement processes across our whole Marketing tech stack. When we first started used Conversational Email one thing became very apparent - how to make sure that we are not sending messages to the same contact across…
-
Driving Revenue from Target Accounts: Operation TAP DANCER
Hey everyone, Stef Iacono, EMEA Marketing Director here. I wanted to share more about Operation TAP DANCER; an orchestrated play to sell to our EMEA target account list. Building on the strategy outlined by @Saima our SVP of Marketing, this program led to 80%+ of our revenue being generated from Target Accounts - so i'd…
-
Persona Mapping and Buying Committee Setup
https://us.v-cdn.net/6036580/uploads/7K8DU2AA0YA8/persona-mapping-playbook-best-practices-for-mops-v1-0-pdf.pdf Hey there! 👋 It’s Julz from the 6sense MOPs team here and today I wanted to pass along some information on how we do our persona mapping internally and also how we use personas. Understanding your personas and…
-
🎥 [6sense for 6sense] Account-Based Experience Plays
Hi 6sense Family! 👋 Courtney Smith here from the 6sense marketing team. Check-out this 19-minute video to see how we use 6sense segments to plan and execute our GTM strategy. I've also covered some great account-based experience plays we run internally at 6sense and how we measure success. Looking forward to connecting…
-
🎥 [6sense for 6sense] How we run digital campaigns
Hi, Kyle Dugan here from the 6sense marketing team. In this video I walk you through how I use 6sense to drive our own advertising campaigns on 6sense and LinkedIn. I also discuss how to view segment traffic in Google Analytics and some of the ways we measure success.
-
🎥 [6sense for 6sense] Our Personalization Strategy
Hey RevCity! I'm Grace Kleaveland Kupczak, Digital Strategy and Growth Marketing Manager, here at 6sense. I recorded this 26-minute walkthrough video to talk about how we've built our personalization strategy at 6sense. We'll dive into the strategy behind personalization, areas to launch personalization, and ways to…
-
How to Measure Performance of 6sense Keywords
Hey, This is Nikesh Mehta from the Marketing Operations team at 6sense. In this article, I’m sharing "How to measure the performance of your keywords in the 6s instance" and why that’s important to know. — Once keywords are added into the 6sense platform, the next objective is to analyze their performance and take…
-
Custom 6QA - Job Change!
Job Change 6QA! Hello! Chris Dutton with 6sense. If you were at Breakthrough you may have heard us talking about leveraging a “job change” as a new qualification reason in our custom 6QA configuration. I wanted to share with you how we are planning to create this flow. As of right now, we will be using LinkedIn Sales…
-
How Important is your ICP!?!
Hello Chris Dutton with 6sense! What if I told you that your ICP (Ideal Customer Profile) is your life line… You might think I am being a bit dramatic, and you might be right :) But the reality is knowing, and having your ICP defined is the foundation of any GTM strategy. This is what helps align revenue teams, to ensure…
-
Getting Sales Adoption
Hey there! Saima here 👋 So you’ve purchased 6sense and you may not be getting the buy-in from Sales that you originally intended for. At the end of the day, as Marketing leaders, we need sales cooperation in order to see optimal success. Here are a few tried and true recommendations that we've seen help drive alignment…
-
[6sense for 6sense] Revenue Plays!
Hi Chris Dutton here from the MOPs and DG team!! Content Syndication (CS) can be a huge value add in getting access to new accounts that matter to you! 😀 Use case No.1: TAM expansion, marketing to new verticals or geo’s in accounts that may have never heard from you or know you exist. Use case No.2: in your “crawl” phase…
-
🎥 04/17 6th Street Live: How to Set Up an Intent-Based Nurture Campaign using 6sense
We shared some fun facts, like how @bailey.booher@6sense.com saw FIFTY live music acts last year and @Ethan Warlick has officiated 10 weddings (!!), but this webinar was really all about taking a deep dive into the what, why and how behind 6sense’s intent-based nurture strategy. We also walked through how to build a…
-
High Impact Programs for Lower Budgets
Hey Team! It’s your Friendly CSM, Suchita with Nikki Gloudeman, our fantastic Director of Creative Services to share some high impact tips to drive campaign ROI. After working with a lot of our customers, I’ve seen my customers experience changes in their marketing budgets or have to generate a lot of ROI with minimal…
-
Segment Naming Convention Recommendations
Hey! It’s Lauren Skinner-Johnson from 6sense. Are you stuck trying to start your segment naming convention strategy? I’ve been there!! I’m here to share some ideas to get you going… Why have a naming convention in the first place? A naming convention strategy will help you manage, maintain and organize segments in your…