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Decoding the Timeline View in 6sense Sales Intelligence
Understanding the icons in the timeline view is essential for interpreting buyer behavior and engagement. Each icon represents a specific type of interaction, helping sales teams quickly assess where an account is in its journey. 🔍 Icon meanings: 📣 = Added to a Marketing Automation Campaign 🟢✉️ = Email Send/Reach Activity…
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What ABX Leaders Teach Us About Using 6sense Strategically
As someone who leads a Solutions Consulting team that speaks with 6sense prospects every day, I’ve had the privilege of hearing firsthand how ABX and Field Marketing leaders think about their challenges, their goals, and the tools they rely on. One of the most insightful conversations we’ve had recently was with…
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What Chris Dutton Taught Us About Making 6sense Work Harder
As a Solutions Consulting team, we talk to marketing ops and demand gen leaders every day. They’re juggling campaign execution, data strategy, and the never-ending pressure to prove ROI. That’s why our recent conversation with @Chris Dutton, VP of Demand Gen and Marketing Ops, stood out…he’s not just using 6sense, he’s…
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🎥 Ops Success Session: Intelligent Workflows (Recording & Deck)
Our first Ops Success Session is in the books! Big shoutout to @bailey.booher@6sense.com @Johnny Rabe and @Rachel Zerilla for being on the panel and walking through two use cases & answering audience questions. If you weren't able to attend, you can check out the deck and recording below.…
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🎥 04/17 6th Street Live: How to Set Up an Intent-Based Nurture Campaign using 6sense
We shared some fun facts, like how @bailey.booher@6sense.com saw FIFTY live music acts last year and @Ethan Warlick has officiated 10 weddings (!!), but this webinar was really all about taking a deep dive into the what, why and how behind 6sense’s intent-based nurture strategy. We also walked through how to build a…
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04/17 6th Street Live: How to Set Up an Intent-Based Nurture Campaign using 6sense
Want to see how we build intent-based nurture campaigns at 6sense? Then don’t miss our next 6th Street Live webinar on Thursday, April 17th at 8 am PT / 11 am ET. @Jordan Backues and @bailey.booher@6sense.com are giving you an inside look at how our marketing team set up an always-on, multi-channel nurture campaign that…
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🎥 6th Street Live: How I Built an Award-Winning 1:Few ABM Campaign Using 6sense
Childhood sticker book nostalgia, hyper-personalization, and an 18X ROI – @Chris Frampton's B2Beautiful Game campaign really had it all! Thanks so much to everyone who joined us for the live session and submitted questions. If you have any other questions for Framps, please drop them below!…
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🎥 6th Street Live: How I Built an Award-Winning 1-to-few ABM Campaign Using 6sense
In this webinar, our Sr. ABX Manager, @Chris Frampton, gave a behind-the-scenes look at how used 6sense Revenue Marketing and Sales Intelligence to build and execute an ABM campaign targeted at Tier 1 & 2 accounts. This campaign hit 131% of its pipeline target, so you'll want to check it out! Watch the recap.
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🎥 6th Street Live recap: Architects of Opportunity with Latane Conant and Saima Rashid
Big thank you to @Latane and @Saima for speaking on November's 6th Street Live session. Inspired by 6sense’s own journey, Latane & Saima shared their framework which focuses on: Smart data management Optimized campaign execution Aligning revenue teams for maximum impact https://6senseinc.wistia.com/medias/hjfljun0hc If you…
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Revenue Creation Framework with Latane Conant and Saima Rashid
Welcome back to 6th Street Live, our Ask Us Anything- style session where 6sense’s senior marketing leaders share how we use our platform so you can level up your 6sense game. We're ending 2024 with a bang. On November 21st at 1 PM CT, @Latane and @Saima will share 6sense’s new Revenue Creation Framework, a proven…
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🎥 6th Street Live Recap & Recording - Smart Form Fill [5/16/24]
Thanks to @julzjames for your amazing demo and interactive session. 🙌 https://6senseinc.wistia.com/medias/x7d878a9fz If you have any follow up questions for Julz or @Rachel Zerilla, please leave them below. 🤩 Timestamps: 25:26: What are the ideal forms to leverage smart forms (e.g. inbound contact us vs. content gates,…
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How Marketing Ops at 6sense supports our Revenue Operating Model
Hi 👋 fellow Rev Heads!! At 6sense, our revenue operating model is the foundation for how we leverage our data, tech and process. We follow a 5-step approach to fully align our revenue team. It starts with (1) selecting the best accounts, and then (2) knowing about them. Next, it's important to (3) engage the right way with…
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🎥 6 Things Every 6sense Customer Should Know: Orchestrations (6 of 6)
Hey, Revheads! @Saima, @Chris Dutton, @Adam Kaiser and @Ernest Owusu have compiled the ultimate cheat sheet for you and your team to be successful in your 6sense journey. Introducing: 6 Things Every 6sense Customer Should Know. Up next is @Chris Dutton and Orchestrations. https://6senseinc.wistia.com/medias/30x4rgct5f
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🎥 6 Things Every 6sense Customer Should Know: Omni-Channel Advertising (5 of 6)
Hey, Revheads! @Saima, @Chris Dutton, @Adam Kaiser and @Ernest Owusu have compiled the ultimate cheat sheet for you and your team to be successful in your 6sense journey. Introducing: 6 Things Every 6sense Customer Should Know. Up next is @Adam Kaiser. https://6senseinc.wistia.com/medias/azhht4a6xh
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🎥 6 Things Every 6sense Customer Should Know: Getting Sales Involved (4 of 6)
Hey, Revheads! @Saima, @Chris Dutton, @Adam Kaiser and @Ernest Owusu have compiled the ultimate cheat sheet for you and your team to be successful in your 6sense journey. Introducing: 6 Things Every 6sense Customer Should Know. Up next is @Saima talking about aligning the revenue organization.…
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High Impact Programs for Lower Budgets
Hey Team! It’s your Friendly CSM, Suchita with Nikki Gloudeman, our fantastic Director of Creative Services to share some high impact tips to drive campaign ROI. After working with a lot of our customers, I’ve seen my customers experience changes in their marketing budgets or have to generate a lot of ROI with minimal…
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🎥 6 Things Every 6sense Customer Should Know: 6QA (3 of 6)
Hey, Revheads! @Saima, @Chris Dutton, @Adam Kaiser and @Ernest Owusu have compiled the ultimate cheat sheet for you and your team to be successful in your 6sense journey. Introducing: 6 Things Every 6sense Customer Should Know. Up next is @Chris Dutton talking about 6QAs. https://6senseinc.wistia.com/medias/86oju6j9d8
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🎥 6 Things Every 6sense Customer Should Know: Keyword Refresh (2 of 6)
Hey, Revheads! @Saima, @Chris Dutton, @Adam Kaiser and @Ernest Owusu have compiled the ultimate cheat sheet for you and your team to be successful in your 6sense journey. Introducing: 6 Things Every 6sense Customer Should Know. Up next is @Adam Kaiser, sharing the importance of being more deliberate with your keyword…
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🎥 6 Things Every 6sense Customer Should Know: ICP & GTM Segments (1 of 6)
Hey, Revheads! @Saima, @Chris Dutton, @Adam Kaiser and @Ernest Owusu have compiled the ultimate cheat sheet for you and your team to be successful in your 6sense journey. Introducing: 6 Things Every 6sense Customer Should Know. Up first is @Saima talking about being more focused with ICP & GTM segments.…
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🎥 6th Street Live Recap & Recording - LinkedIn Ad Performance [2/22/24]
Thanks to @Adam Kaiser and @Eric Wittlake for an awesome and interactive session! https://6senseinc.wistia.com/medias/0ait9obbti If you have any follow up questions, please leave them below. 🤩 Timestamps: 20:16 How did you come up with this 6s for 6s list - Accounts that visited these pages? 21:45: Is your master list the…